Kodak Introduces Vision 3 250D 5207/7207

[Paramvir Singh]

Reinforces ongoing investments in silver halide advancements.
KODAK VISION3 250D film takes filmmaking to the next level by offering highlight latitude, reduced grain in shadows, and more control and efficiencies in post.

Rochester, NY - Eastman Kodak Company unveiled the latest product offering in its VISION3 technology platform: KODAK VISION3 250D Color Negative Film 5207/7207 incorporates all of the advancements and imaging characteristics unique to the VISION3 family of films, optimized for an exposure index of 250 in daylight.

"We introduced KODAK VISION3 technology in response to our customers' requests for an expanded range of capabilities from capture all the way through postproduction and distribution," says Ingrid Goodyear, general manager of Worldwide Image Capture Products for Kodak's Entertainment Imaging Division. "By extending the VISION3 portfolio, we continue to raise the bar by giving our customers more workflow efficiencies combined with all the existing advantages of film - image quality, resolution, unrivaled dynamic range, flexibility and archivability. We are very proud to now offer VISION3 in both 500T and 250D speeds, enabling more creative options in a wider variety of lighting conditions."

The newest addition to the family is designed to retain the richness in colors and contrast that are characteristic of KODAK VISION3 technology with more details in the extreme highlight areas. Like KODAK VISION3 500T 5219/7219,the new film also incorporates proprietary Advanced Dye-Layering Technology (DLT), which renders finer grain images in underexposed areas and produces cleaner film-to-digital transfers for postproduction. Complimentary to the 500T product, this new medium-speed, daylight-balanced emulsion offers exceptional imaging in natural daylight, artificial daylight, and a variety of mixed lighting situations, while maintaining pleasing flesh tones and color reproduction.