4K Camera Screened by Sony

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Sony unveiled plans for its 4K digital camera and image storage system at ShowEast, where it demonstrated the new, high-brightness 4K SRX-R 220 projector, according to The Hollywood Reporter.

Company executives estimated that it will take two to three years to release the camera and system, which they said will create better resolution when combined with their 4K projector, providing the quality of a 65mm film like "The Sound of Music."

They cited a recently released study from the USC Entertainment Technology Center that claimed their SRX-R110 4K projector met or far exceeded every Digital Cinema Initiatives specification from color and contrast to resolution.


Clips were shown from the 65mm travelogue film "Baraka" as well as 2K trailers for "Click" and "Casino Royale" and a 4K trailer for "Mystic India."

Sony SXRD Systems marketing manager Andre Floyd said the ultimate goal is to have 4K cameras shooting 4K films with an exact match in resolution.

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From the Sony Site:

[Inter BEE 2006]Sony reveals a new lineup for accelerating HD World
Reports on domestic orders for state-of-the-art digital cinema camera and latest products


  Sony Corporation today announced the launch of new product line-ups for the growing market of HD content creation as well as new products for the Japan market at Inter BEE 2006 in Chiba, Japan.

  The exhibition theme of Sony is " HD FOR ALL with Sony ". We are expanding our lineup of content creation devices in line with the acceleration of HD and network capabilities. The new digital cinema camera "F23", the super slow motion camera "HDC-3300", the multi-format camera "HCD-1000" and the total system of "XDCAM"HD are displayed in the Sony booth.

[New Products]

"F23" is the new flagship of the CineAltaTM line, and replaces the HDC-F950 RGB 4:4:4 HD Camera System to support high-end digital 24P production and the commercial production community.
On sale: From May 2007 in Japan

[Order situation of new products]
- The new "HDC-3300", a high-definition 3 X speed super slow motion camera system, has received many orders. HDC-3000 has already been used to film world sports events from October.
- The latest HD OB VAN and "HCD-1000" multi-format cameras and the "MVS-8000A" multi-format production switcher and other products for HD live sports coverage have received many orders. Sony offers the best solutions for the customer in these areas.
- Kagoshima Yomiuri Television Corporation and Nagasaki Culture Telecasting Corporation have adopted the total "XDCAM HD" Professional Disc system for all electronic news gathering (ENG) and "XPRI NS" latest non-linear editors. These systems streamline the ENG workflow.


  Sony pioneered HD digital content creation with the CineAlta system in 1999. CineAlta is now used widely for HD digital cinema production, where it can achieve the picture quality of traditional film. Filmmakers can benefit from the efficiencies of the digital production process, where CineAlta allows them to check freshly taken shots immediately, on site.
  And now we are seeing the advent of total workflow with 4K in the digital cinema and high-end content markets. 4K picture quality will clearly surpass 2K which is currently gaining wide support in these markets.
  From now Sony plans to develop a range of CineAlta 4K products, which will span acquisition, production and projection. Our 4K SXRD digital cinema projector is the first of these products. These products will pursue ever higher picture quality through higher resolution and stunning color reproduction.


* For further information on the F23 and the ordering of the newest products,
please refer to http://www.sony.co.jp/pro